After Amazon, now the leading e-commerce company Flipkart will also make home delivery of liquor. For this, it has tied up with a startup in which Diageo, the leading wine maker, has a stake. Initially, the delivery of alcohol will be done in two Indian states. Which includes West Bengal and Odisha. The e-commerce company has seen government letters in this regard.
According to the IWSR drinks market analysis, Flipkart and Amazon are seeing considerable gains in the alcohol market in India being $ 27.2 billion. The governments of West Bengal and Odisha have said that Flipkart Diageo-owned alcohol home delivery mobile app could connect with Hipbar as a technology service provider.
According to the letter, Flipkart customers will be allowed to use Hipber’s application on the e-commerce giant’s platforms. According to a source close to the case, the arrangement will allow Flipkart customers to order their favorite liquor which will be delivered after collecting from the Hipbar retail outlet.
Diageo India has a 26 percent stake in Hipbar. However, there was no immediate response from Flipkart about this. It is noteworthy that in June it was reported that Amazon had taken clearance to deliver liquor in West Bengal. In addition, Swiggy and Zomato have started delivery of alcohol in some cities. In fact, people have moved out of their homes to avoid corona infections, leading to increased demand for home delivery of alcohol at home.
Flipkart Alcohol Delivery