10 Highest-Paid Female Athletes 2020

0
42
Highest-Paid Female
Highest-Paid Female

1. Naomi Osaka

MELBOURNE, AUSTRALIA - JANUARY 22: Naomi Osaka of Japan shows appreciation to the crowd after winning her Women's Singles second round match against Saisai Zheng of China on day three of the 2020 Australian Open at Melbourne Park on January 22, 2020 in Melbourne, Australia. (Photo by Fred Lee/Getty Images)
GETTY IMAGES

Total Earnings: $37.4 million

Prize Money: $3.4 million

Endorsements: $34 million

Osaka held dual citizenship growing up but made the wise choice to represent Japan ahead of the Tokyo 2020 Summer Olympics, now scheduled for 2021. The decision made her an even hotter commodity for Olympic sponsors, like Procter & Gamble PG -0.1%, All Nippon Airways and Nissin, which signed endorsement deals with Osaka to use her around marketing for the Games. Among all tennis players, only Roger Federer made more than Osaka from endorsements.

2. Serena Williams

LEXINGTON, KENTUCKY - AUGUST 13: Serena Williams serves during her match against Venus Williams during Top Seed Open - Day 4 at the Top Seed Tennis Club on August 13, 2020 in Lexington, Kentucky. (Photo by Dylan Buell/Getty Images)
GETTY IMAGES

Total Earnings: $36 million

Prize Money: $4 million

Endorsements: $32 million

Endorsement partners like Nike, Gatorade, Procter & Gamble and Beats get a boost from Serena’s massive social media following of nearly 40 million fans across Twitter, Instagram and Facebook. Williams and her husband, Alexis Ohanian, are part of an investment group that was awarded the newest National Women’s Soccer League expansion team in Los Angeles this summer. Their daughter, Olympia, is also part of the group and at 2 years old became the youngest known professional sports team owner.

3. Ashleigh Barty

DOHA, QATAR - FEBRUARY 25: Ashleigh Barty of Australia returns a forehand against Laura Siegemund of Germany during Day 3 of the WTA Qatar Total Open 2020 at Khalifa International Tennis and Squash Complex on February 25, 2020 in Doha, Qatar. (Photo by Dean Mouhtaropoulos/Getty Images)
GETTY IMAGES

Total Earnings: $13.1 million

Prize Money: $10.1 million

Endorsements: $3 million

Barty won her first career Slam at the 2019 French Open, triggering lucrative bonuses from sponsors Fila and Head. She also endorses Rado, Jaguar, Vegemite, Banana Boat and Esmi. In June 2019, she became the first Australian women ranked No. 1 since 1976.

4. Simona Halep

PRAGUE, CZECH REPUBLIC - AUGUST 15: Simona Halep of Romania competes in her Women's Singles Semi Final match against Irina-Camelia Begu of Romania during the WTA Prague Open tennis tournament at TK Sparta Praha on August 15, 2020 in Prague, Czech Republic. (Photo by Martin Sidorjak/Getty Images)
GETTY IMAGES

Total Earnings: $10.9 million

Prize Money: $6.9 million

Endorsements: $4 million

Halep added her second career Slam title at Wimbledon last year, and her $36.5 million in career prize money ranks fourth all-time. (Williams is first at $93 million.) Halep’s sponsors include global brands Nike, Wilson, Hublot and Avon, as well as several more in her native Romania.

5. Bianca Andreescu

NEW YORK, USA - SEPTEMBER 7: Bianca Andreescu of Canada poses with the trophy after her US Open Championships women's singles final match against Serena Williams (not seen) of USA at Billie Jean King National Tennis Center in New York, United States on September 7, 2019. (Photo by Lev Radin/Anadolu Agency via Getty Images)
ANADOLU AGENCY VIA GETTY IMAGES

Total Earnings: $8.9 million

Prize Money: $4.9 million

Endorsements: $4 million

Andreescu made history as the first Canadian, male or female, to win a Grand Slam event when she captured the 2019 U.S. Open. The title and her No. 5 year-end world ranking triggered lucrative bonuses from sponsor Nike, which renegotiated her contract earlier in the year. Since the Open title, she’s added deals with Rolex, Gatorade, Canadian paper company Royale and Sleep Country mattresses.

6. Garbiñe Muguruza

MELBOURNE, AUSTRALIA - FEBRUARY 01: Garbine Muguruza of Spain serves in her women's singles final match against Sofia Kenin of the United States on day thirteen of the 2020 Australian Open at Melbourne Park on February 01, 2020 in Melbourne, Australia. (Photo by TPN/Getty Images)
GETTY IMAGES

Total Earnings: $6.6 million

Prize Money: $2.1 million

Endorsements: $4.5 million

The Spanish-Venezuelan tennis star’s runner-up finish at this year’s Australian Open was only her second time advancing past the fourth round of a Grand Slam since her 2017 Wimbledon title. But she maintains a strong endorsement portfolio with Adidas, Beats, Rolex, Cesar insurance, Babolat and Maui Jim sunglasses. Her Adidas deal is one of the bigger apparel deals in the sport.

7. Elina Svitolina

BERLIN, GERMANY - JULY 19: (BILD ZEITUNG OUT) Elina Svitolina of Ukraine controls the ball during a match against Andrea Petkovic of Germany at day 6 of the tennis tournament bett1ACES at Hangar 6 of the former aiport Tempelhof on July 19, 2020 in Berlin, Germany. (Photo by Mario Hommes/DeFodi Images via Getty Images)
GETTY IMAGES

Total Earnings: $6.4 million

Prize Money: $5.4 million

Endorsements: $1 million

The Ukrainian reached the semifinals of both Wimbledon and the U.S. Open in 2019, and she matched her career-high No. 3 world ranking. Svitolina counts Nike, Wilson, Hublot, Damilano Barolo wines and EAFit nutrition products as sponsors.

8. Sofia Kenin

DUBAI, UNITED ARAB EMIRATES - FEBRUARY 18: Sofia Kenin of USA plays a backhand against Elena Rybakina of Kazakhstan during Day Two of the Dubai Duty Free Tennis at Dubai Duty Free Tennis Stadium on February 18, 2020 in Dubai, United Arab Emirates. (Photo by Francois Nel/Getty Images)
GETTY IMAGES

Total Earnings: $5.8 million

Prize Money: $4.8 million

Endorsements: $1 million

Kenin won the Australian Open in January, building on her WTA Most Improved Player Award in 2019. At 21, she was the youngest American to win a Slam since Serena Williams in 2002. Her main sponsors are Fila and Babolat.

9. Angelique Kerber

MELBOURNE, AUSTRALIA - JANUARY 27: Angelique Kerber of Germany celebrates after winning a point in her fourth round match against Anastasia Pavlyuchenkova of Russia on day nine of the 2020 Australian Open at Melbourne Park on January 27, 2020 in Melbourne, Australia. (Photo by Daniel Pockett/Getty Images)
GETTY IMAGES

Total Earnings: $5.3 million

Prize Money: $1.3 million

Endorsements: $4 million

Kerber’s three Grand Slam wins since the start of 2016 are the most in women’s tennis. Her most lucrative sponsorship deal is with Adidas, which has partnered with the German tennis star since 2013. Other endorsements include Yonex, Generali, Porsche and Lavazza.

10. Alex Morgan

LYON, FRANCE - JULY 07: Alex Morgan of United States of America looks on during the 2019 FIFA Women's World Cup France Final match between The United States of America and The Netherlands at Stade de Lyon on July 07, 2019 in Lyon, France. (Photo by Quality Sport Images/Getty Images)
GETTY IMAGES

Total Earnings: $4.6 million

Salary/bonus: $400,000

Endorsements: $4.2 million

Morgan extended her deal with Nike after the 2019 World Cup with a clause that guaranteed pay for 18 months even if she was not playing. Nike had previously been criticized for a lack of maternity protection in its contracts with female athletes. Morgan gave birth to her first child in May. She is launching her own media company, with more details expected by the end of the year.

LEAVE A REPLY

Please enter your comment!
Please enter your name here